Appending Sales Data with Census Data

Popular data visualization platforms like Tableau, PowerBI and Google's Data Studio can leverage the Everything By Zip Code database to create beautiful geospatial visuals. One of the most popular use cases of our database is to append population of a specific audience (married couples with children) to their internal sales data to measure zip code, county, city or DMA-levels sales penetration to identify markets in which their company indexes well with their target audiences.